This issue is receiving growing attention throughout the EU. An ambitious target has been proposed: reducing the number of road fatalities by 50% by 2010 compared with 2001. To achieve this target a systematic approach is needed.The European Road Safety Action Programme identifies some major areas of activity: encouraging road users to adopt more responsible behaviour (better compliance with the existing rules, coupled with greater enforcement to curb dangerous behaviour), making vehicles safer by supporting technical advances, improving road infrastructure using information and communication technology.Other major planned initiatives include the collection and analysis of data on physical injuries caused by road accidents and research, aiming to find the optimum solutions. To succeed, it is important that responsibilities be shared among the parties involved (Member States, regional and local authorities, industry, transport companies and private users). The Action Programme proposes that all the parties concerned subscribe to a European Road Safety Charter.

As a social engaged company, for a next year Multipack Ltd. joined the European initiative ”To safe 25 000 lives”, as on 23th February 2011 at official ceremony signed the European charter for road safety. (show image)